Edward Irvine

Edward Irvine is an experienced Business Development Manager with a strong background in digital marketing and customer relationship management. Working now for Platform Marketing Agency and Outdoor Platform, where he continues to drive bespoke marketing strategies for businesses across Northern Ireland and the UK. In his role, Edward excels at identifying new business opportunities, tailoring solutions to meet client needs, and delivering exceptional customer service throughout the journey.

Edward worked at Yell Limited from 2017 to 2024, where he played a crucial role in driving digital marketing solutions for businesses across the UK. He enjoys building strong client relationships, and delivering tailored marketing strategies to meet customer needs. Edward’s experience at Yell also involved data analysis to identify growth opportunities for clients, helping them boost their return on investment. His success was driven by his ability to understand client needs, tailor solutions accordingly, and provide ongoing support to ensure long-term success. Edward thrived in a dynamic, fast-paced role that allowed him to develop both professionally and personally.

Before joining Yell, Edward spent nearly a decade at Telefonica, where he worked initially in Sales and there after as a Technical Specialist. Edward’s ability to communicate complex technical information in an accessible way allowed him to build strong, lasting relationships with clients. He also played a key role in organising community events with the NSPCC to fundraise and create more awareness on how parents can keep their kids safe online along with running business workshops, helping local companies leverage the latest technology to enhance their operations.

With a solid educational foundation and a wealth of industry experience, he has a unique blend of technical knowledge and strategic business acumen. Outside of work, Edward is a devoted family man who values spending quality time with his loved ones. He enjoys exploring the great outdoors, regularly engaging in trail running and hiking, which help him stay active and provides a perfect balance to his professional life.