Get the latest news in out-of-home advertising and discover how it could help your business.
Digital out of home advertising is having a bit of a moment. In fact, the latest figures from Outsmart, the trade body for the Out of Home (OOH) advertising industry, show that UK OOH advertising revenues reached £402.6 million in Q2 2026 - up 12.7% on the same period...
Getting someone’s attention these days feels harder than ever. People skip ads, scroll endlessly and spend half their day trying to avoid being marketed to altogether. Yet despite all that, Out of Home advertising still manages to cut through. Maybe that’s because it...
Digital out of home continues to grow across Northern Ireland, and digital billboards are becoming an increasingly popular way for brands to build visibility. With new digital screens now live at Forestside and Boucher Road, Outdoor Platform is expanding its network...
Let’s be honest, in outdoor advertising, you’ve got about two seconds to make an impression. That’s why outdoor advertising design is one of the most important (and most misunderstood) parts of a successful campaign. At Outdoor Platform, we see it every day: the ads...
When it comes to outdoor advertising, not all sites are created equal. At Outdoor Platform, we know that the most effective out of home advertising locations aren’t just about being busy locations, they’re about being seen properly and seen for long enough. That’s...
This holiday season, one thing is crystal clear, shoppers in Northern Ireland are hitting towns, cities, and retail parks in record numbers in the lead up to Christmas 2025. That’s fantastic news for brands using Outdoor Platform’s digital billboards, traditional...
Big news! We’ve just launched our latest digital screen on Boucher Road, right beside the National Stadium in Belfast! If you’ve passed through the area recently, you might already have spotted it shining bright and grabbing well deserved attention. Positioned in one...
If you’ve ever caught yourself smiling at a cheeky poster on your commute, you’ve already experienced why out of home advertising works. It’s one of those marketing channels that sneaks into daily life without asking for permission, and that’s exactly its superpower....
Out-of-home (OOH) advertising is no longer just about being seen. In a world saturated with media, it's about starting conversations that continue beyond the street corner or billboard. That’s where digital integration comes in, blending outdoor advertising with...
Timing is everything when planning out-of-home (OOH) campaigns. For brands looking to make a lasting impression, aligning digital posters, billboards, and bus wraps with seasonal events can significantly boost visibility, engagement, and return on investment. Whether...