Donegall Road serves as a major arterial route in Belfast, connecting local communities and providing direct access for commuters, shoppers, and visitors to central landmarks like Shaftesbury Square, Lavery’s, Great Victoria Street and City Hospital plus newly constructed student accommodation. This prime location leads into some of Belfast’s most vibrant areas, from the Golden Mile to the commercial hubs around Great Victoria Street down towards Grand Central Station, so drawing a diverse audience of both day and evening visitors.
The installation of a large-format portrait digital screen brings a new era of advertising to this heavily trafficked route. Facing inbound traffic, the screen engages thousands of daily commuters, offering a unique platform for brands to reach a highly visible, varied audience. As the first of its kind in this format on Donegall Road, this screen provides dynamic, flexible messaging opportunities ideal for brands targeting both commuters and nightlife-goers. Positioned in an area rich with historical and modern significance, this digital screen allows businesses to connect meaningfully with Belfast’s vibrant, dynamic population.
